When we’re not creating engaging curling activations we’re thinking of more head-turning curling ideas. Sometimes when we think we enjoy a beverage a two.
A love of curling and beer led us to one of our most refreshing Rock Solid Productions: Three Sheets. We created our curling beer to share a “cheers!” with the curling world and say thank you to Rock Solid supporters.
Three Sheets was a limited edition single production run that captured the attention of the curling community. We built buzz for the release through a teaser roll out and curling influencer campaign.
The clever label that was loved by all inspired us to take Three Sheets from the beer bottle to t-shirts. Curlers and curling fans scooped up their own Three Sheets apparel. We’re excited to see where people #CheersAnywhere and #CurlAnywhere while wearing their Three Sheets shirts.