TORONTO, ON: Rock Solid Productions Inc. is proud to announce a new partnership agreement with three World Curling Federation member associations, focusing on the development of curling at a grassroots level.
The Swedish Curling Association, SWISSCURLING Association, and Curling Luxembourg have joined forces with Rock Solid Productions Inc. to grow curling in their respective countries through access to development programming and FloorCurl, the Official Iceless Curling Equipment of the World Curling Federation.
Rock Solid’s development programs empower curling rinks and organizations to grow their membership and interest in the sport of curling at the grassroots level. Since 2009, their iceless curling products have reached hundreds of thousands of new people each year. These new development partnerships will ensure curling is introduced to a more diverse general public.
“The programs and equipment we share with our partners are the perfect way to get people interested in curling who may not have considered it an option,” said Rock Solid Productions Inc. owner, Chad McMullan. “They can be delivered in schools to get kids interested, at community centers, or even festivals and events.”
McMullan says it is the focus on grassroots development and diversifying the sport that fuels Rock Solid’s desire to connect and collaborate with curling associations around the world. He added, “If we can introduce enough people and get them interested in trying the real thing, curling will begin to reach a more diverse audience. We want to see equity and inclusion in our sport, which will result in major growth around the world. That’s our number one goal.”
Sara Carlsson, Development Consultant at Swedish Curling Association and Co-Founder of Global Curling DEI, says she is optimistic about the partnership.“We have seen the success Rock Solid Productions Inc. has had with development partnerships in Canada and other countries,” said Carlsson. “Iceless curling is a great way for us to welcome new curlers that might not have found their way to an ice rink otherwise. It will do great things for curling’s development here in Sweden, and worldwide.”
Partnership agreements with several more national curling associations are in the works.
About Rock Solid Productions Inc.
Rock Solid Productions Inc. produces unique iceless curling equipment and provides dedicated curling services, including event production, brand marketing, and corporate events and activations. Leveraging the popularity of the Olympic sport of curling and strong marketing concepts, Rock Solid Productions Inc. develops exciting and creative experiences to engage the client’s target audience. Rock Solid Productions Inc. is the Official Development Partner of the World Curling Federation. Visit rocksolidproductions.com for more information.
Marketing & Communications Manager
Rock Solid Productions Inc.