December 6, 2022 – TORONTO, ON: Rock Solid Productions Inc. is proud to announce a new partnership agreement with the Norwegian Curling Association, focusing on the development of curling at a grassroots level.
The Norwegian Curling Association has joined forces with Rock Solid Productions Inc. to grow curling in their country through access to development programming and FloorCurl, the Official Iceless Curling Equipment of the World Curling Federation.
Rock Solid’s development programs empower curling rinks and organizations to grow their membership and interest in the sport of curling at the grassroots level. Since 2009, their iceless curling products have reached hundreds of thousands of new people each year. These development partnerships with national curling organizations will ensure curling is introduced to a more diverse general public.
“The equipment and resources we share with our development partners are the perfect way to get people interested in curling who may not have considered it an option,” said Rock Solid Productions Inc. owner, Chad McMullan. “They can be delivered at community centres, festivals and events, and in schools to get kids interested in the sport.”
Petter Moe, Development Coordinator at Norwegian Curling Association says he is confident the new partnership with Rock Solid Productions will help them achieve their curling development goals. “We are proud to join forces with Rock Solid Productions and really looking forward to learning from their experiences with floor curling,” said Moe. “We are hoping to get more people in Norway interested in curling by bringing floor curling to them. Our main focus is kids and youth, but we see the potential to also reach seniors and people with disabilities.”
Similar partnership agreements are already in place with several other national curling associations as Rock Solid Productions works to reach a diverse curling audience around the world.
Rock Solid Productions Inc. produces unique iceless curling equipment and provides dedicated curling services, including event production, brand marketing, and corporate events and activations. Leveraging the popularity of the Olympic sport of curling and strong marketing concepts, Rock Solid Productions Inc. develops exciting and creative experiences to engage the client’s target audience. Rock Solid Productions Inc. is the Official Development Partner of the World Curling Federation. Visit rocksolidproductions.com for more information.
Marketing & Communications Manager
Rock Solid Productions Inc.